We must go deeper.
We’re increasing our Meta levels to eleven with this post.
We’re talking about web traffic, Alexa, and you.
At the inception of this site, I’d already been exposed to Alexa and its toolbar, ad infinitum. Everywhere I looked, bloggers talked about Alexa ranks and what they meant and didn’t mean. I’ll be honest, a lot of it was over my head, but I installed the toolbar anyway…because that’s just what you do!
You, alright?! I learned it by watching you!
Bloggers who use Alexa, create other bloggers that use Alexa.
While working on generating my first month of posts, I would casually research what I could on the subject, and I eagerly awaited any drop in my Alexa ranking each morning, because I was told that’s important! Right now, it sits at 611,646 globally and 59,936 in the U.S.
But you already knew that!
In other words, I’m right around the 60,000th stop for people browsing the web in the morning when they get to work. This is probably about the time they’re pouring their 5,742nd cup of coffee for the day. Not bad!
Can you smell the sarcasm?
Meh, who cares. If you’re writing for traffic, then you’re writing for the wrong reasons. But let’s go deeper, what’s this thing all about anyway? Here, let me Wiki that for you.
In summary, Alexa is all about web traffic analytics. They’re not the only game in town but they’re the biggest and baddest, so they’re king of the hill for now. By generating page ranks and details about browsing activity, they’re able to provide the kind of data that internet advertising departments salivate over.
Oh so that’s why people write to generate traffic. Because…coinage people! I don’t always know the question, but it’s usually a safe bet to assume that the answer is money, no matter the subject.
Well, I certainly hope that one day I can at least pay myself back for the domain hosting and registration costs. But let’s be honest, it’s a jungle out there and so that’s more of a pipe dream. This site is about holding myself financially accountable to get closer to retirement and it’s about having fun. If neither is happening, then I’ll become one of the many who have gone before us and RIP in the Blogger graveyard.
If it starts to feel like a job, then it’s time to pack it up and move on.
Which is why I’m just not that concerned about my Alexa ranking or page ranking or really any ranking. Why? That’s just too serious for me. I have enough in life to be concerned with. A self-indulgent website is not something I need added to the list. This is supposed to be fun.
But you’re here to lower your ranking, right?! So this is what I’ve gathered.
Write quality content on a regular basis and share it with the world by commenting on other sites. Engage in social media via Twitter. Become a part of the community that’s writing about what you’re writing about. Don’t be scared, it’s a big Internet and no one became a successful blogger in a vacuum. There’s always room for another voice.
That’s it. What, you expected a magical SEO Elixir or analytical hack using HTML and Meta tags? Nope. You can’t game Alexa for very long. Why?
Content. Is. King. Eventually, all hacks are exposed, so why even bother?
Dammit, you shouldn’t even be reading this post. You should be brainstorming about what’s on your mind and writing about it because you want to, not because you want to know what Alexa might think. Who cares about Alexa? For all you know, she’s a Mean Girl.
Don’t forget, you’re supposed to be having fun.
Now, let’s see if this post will lower my Alexa ranking!
Goodnight ladies and gentlemen, try the buffet while you’re here.
P.S. If you want some of my SEO Elixir, send me your banking details and I’ll debit out a large but fair amount of money. I’ll send you a vial overnight, packed in dry ice to preserve freshness. But act fast! Supplies won’t last!